PUBLISHED WORK
With fame comes responsibility. But not every popular person is aware of or recognizes the extent of the power, reach and influence they hold. Even fewer understand the grave impact their actions and attitudes can have.
Of those who do, some take a step further and avail the opportunity that comes with fame and use it for good. These international public figures, who visited Pakistan in dire times, are no exception.
They say the first impression is the last. Every visitor’s first impression of your house begins at the door. It says a lot about your design sense and personal style. However, when it comes to choosing door hardware, such as door hinges, you may end up confused due to the plethora of options available. For example, when it comes to cabinet door hardware, there is an array of cabinet door hinges, including butt hinges, overlay hinges, and inset hinges, to name a few. Such a variety of types in just one category of hardware brings more chaos than comfort to a layman’s mind.
In the race of two R’s; revenue and rating, we often see that news agencies would go to any lengths to make their news sensational. News and reports lack in-depth research and prioritize entertaining people. Their target is to make their news "sensational" and to make it stand out among other news about the same topic. Yellow journalism, Paparazzi and Tabloidism are few examples of such style of news reporting. Pakistani media industry has also been affected by these unprofessional ways.
COPYWRITING
NOTES CAFE
WEBSITE COPY
Developed comprehensive website copy for Notes Cafe UAE, including strategic content planning and multiple copy variations for each section. The project involved creating an engaging site architecture and crafting diverse messaging options aligned with the cafe's brand voice, allowing the client to select their preferred direction. This methodical approach ensured that the final content perfectly captured the cafe's essence while meeting its communication objectives.
CAMPAIGN COPY
Created a cohesive social media campaign for Notes Cafe UAE, encompassing compelling copy and visual designs for their social platforms. The project included crafting engaging social media posts and designing eye-catching posters that maintained brand consistency while driving customer engagement. The campaign materials were tailored to resonate with the UAE market while highlighting the cafe's unique offerings.
VIDEO COPY
SERVICE BASED AD SCRIPTS
COMPANY PROFILES
A company profile is a concise document that introduces a business to others - like a résumé for a company. It tells people who you are, what you do, and what makes your business special. It typically includes basic facts like when the company started, what products or services it offers, and who runs it. This information helps potential clients, investors, or partners quickly understand your business.
The following company profiles were made for businesses based in the UAE.
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